With +25 years of commercial experience in the FMCG sector, I have had the privilege of working with PepsiCo across diverse and dynamic markets in Asia, the Middle East, and North Africa, including China, Thailand, India, Saudi Arabia, UAE, Egypt, Pakistan, etc.
I have held leadership roles such as Country Manager, Sales Strategy & Transformation lead, GTM Director, where I’ve consistently driven growth with commercial and operational excellence. I am now providing consultancy and advisory to FMCG companies.

ABOUT

Areas of expertise

Commercial Diagnostics, Direct Sales Distribution, Distributor & Channel Management, Go-To-Market Strategy , P&L Management, Cost-to-Serve Analysis, Sales Force Automation & Digitization, Performance Management & Analytics, Sales Force & Capability Development, Process Re-engineering & Efficiency Improvement, Customer & Shopper Segmentation, Zero-Based Budgeting (ZBB)